Brands: Some change subtlety, yet others have had a complete face lift throughout their life span. We often take them for granted, but we live with these items and symbols every single day. They communicate, guide us and often without us even being aware of it, have a deep attachment to them, like an old friend or family member they instil trust in us.

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Updates from the blog

The BoxBottleBag blog is an attic full of retro branding and packaging design.

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July 20th 2016
<p><a href="" class="tumblr_blog">bewarethebibliophilia</a>:</p>

<blockquote><p>Art Deco packaging and label designs, from <i>The Art of the Label</i> by Robert Opie</p></blockquote>


Art Deco packaging and label designs, from The Art of the Label by Robert Opie

September 26th 2015
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September 5th 2015

More to watch at PackAge

GIBS's Marketing Director Howard Fox chats to Brands and Branding Publisher Ken Preston from the South African Brand Museum about the evolution of brands at GIBS Brand Week.

Brand historian Robert Opie talks Oxo advertising and Oxo's use in the trenches of the First World War. This short clip is from 'A Lifetime's Work: Robert Opie and the Museum of Brands' - a special feature on the 'In Search of Our Throwaway History' collector's edition DVD.

If you enjoy this website then also try: The Design Life.

A nostalgic gallery of rare and collectable vintage packaging design with insight and in depth articles on the origin of some of the worlds most iconic household name brands.

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